Is Influencer Marketing Becoming the Next Big Blockchain Play?
Digital marketing strategist Matt O’Brien of MINT Social shares his insights on “The David Johnson Show” about what’s coming next in the worlds of technology and the Internet, and how veterans can find their niche in the emerging opportunity to become an influencer and make an impact.
"The shallow, empty soul that some people feel that influencers are, is shifting. It's can be a take, take, take, and all about me. Whereas if all of a sudden the formula changed and it's all about these influencers that are changing the world and they also happen to have a great story because they fought for our country. That's got me interested.”
“What's happening today is it's transforming from a cloud-based, give-away-a-service and make money on the data to blockchain (it is coming in) and cryptocurrency is going to impact the world and digital marketing and advertising.
So, what we see is the disassembly of the big social networks, Life After Google, what's next? Companies give away all these great tools, but they're making money on all of our data, right? So what if you could make money on your own data from your activities online, from exactly what you do. So it's influencer marketing meets blockchain, and all of a sudden your activity online can be monetized. And there are social networks out there right now, like, Patreon. They are a podcasting network where people can make money off of their shows and we're seeing momentum. It's gonna take time, but that's the next big movement going on.
If you're thinking of starting a business and you realize that a change is emerging online, that all of a sudden an influencer that actually delivers impact, that has an impact in the community, and is having a possitive impact on people online...that is huge.
The shallow, empty soul that some people feel that influencers are, is shifting. It's just a take, take, take and all about me. Whereas if all of a sudden the formula changed and it's all about these influencers that are just changing the world and they happen to have a great story because they fought for our country. That's got me interested.”
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David Johnson: You're very intellectual, man. I've noticed that about you over the years. Very smart man. Especially in this industry. You are, you are. Long time. See that's a fact. You're always ahead of the curve in a minute or sell. Where's this industry going I know a lot of people would want to, would be curious about that.
Matt O’Brien: Yeah. So, you know, 11 years ago when I started Mint Social was social media and that was experiment blogs and syndication and getting the word out there. So what's happening today is it's, it's transforming from a cloud-based, give away service and make on the data to this blockchain is coming in and cryptocurrency is going to impact the world.
So, what we see as the disassembly of the big social networks, the life after Google, what's next from, you know, they give away all these great tools, but they're making money on all of our data, right?
DJ: Right.
MOB: So what if you could make money on your own data from your activities online, from exactly what you do. So it's influencer marketing meets blockchain, and all of a sudden your activity online can be monetized. And there are social networks out there right now, like, Patreon. There is a podcasting network where people can make money off of their shows and we're seeing that as a, you know, it's gonna take time, but that's the, that's the next big, big movement going on.
And I think if you're thinking of starting a business and you realize that that is making a change, all of a sudden an influencer that actually delivers impact that has impact in the community and packed on people online. That is huge. That's what, that's what the shallow, empty soul of a lot of people feel that influencers are, is they're not there. It's just a take, take, take all about me. Whereas what if all of a sudden the formula changed and it's all about these influencers that are just changing the world and they happen to have a great story because they fought for our country. That's got me interested.